Legal Guidelines

Privacy Policy

We are committed to protecting your privacy. Learn how we collect, use, and safeguard your personal information.

Effective Date: June 4, 2026

1. Introduction

EI SPORTS LLC (“Exercise Innovation,” “Company,” “we,” “our,” or “us”) is committed to protecting the privacy of every individual who visits our website at exerciseinnovation.net (the “Website”) or uses our digital programs, applications, and services (collectively, the “Services”).

This Privacy Policy explains what personal information we collect, how we use and share it, how we protect it, and what rights and choices you have regarding your data. By accessing or using the Website or Services, you agree to the practices described in this Privacy Policy.

We serve users globally, with a primary focus on the United States. Regardless of where you are located, we are committed to handling your personal information responsibly and in accordance with applicable data protection laws.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with the Website or Services, including:

Account Registration — Your name and email address, collected when you create an account through our authentication provider, Clerk.
Payment Information — Payment card details provided during purchases, processed securely through Stripe. We do not store your full credit card number, expiration date, or CVV on our servers.
Shipping Information — Your shipping address and contact details, collected when you purchase physical products for order fulfillment and delivery purposes.
Consultation Form Submissions — Your name, email, phone number, preferred consultation date and time, and message content, collected through our consultation request form and stored via PocketBase.
Communications — Any information you provide when you contact us via email, contact forms, or other communication channels, including your name, email address, and the content of your message.

2.2 Information Collected Automatically

When you visit the Website or use the Services, we automatically collect certain information, including:

Device Information — Browser type, operating system, device type, screen resolution, and language preferences.
Usage Data — Pages visited, time spent on each page, click patterns, referral URLs, and navigation paths.
IP Address — Your Internet Protocol address, which may be used to approximate your geographic location.
App Usage Data — If you use our web application, we collect workout progress, session completions, exercise tracking data, and program activity, stored within the application via Supabase to provide progress tracking and program customization.
Cookies and Tracking Technologies — We use cookies and similar technologies as described in our Cookies Policy.

2.3 Information from Third Parties

We may receive limited information from third-party services we use to operate the Website and Services:

Stripe — Payment confirmation details, transaction status, and basic billing information.
Mailchimp — Email engagement metrics such as open rates, click-through rates, and subscription status.
Google Analytics — Aggregated and anonymized website usage patterns, traffic sources, and audience demographics.

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide, operate, and maintain the Website and Services.
To process transactions and send related transactional communications, including purchase confirmations, shipping notifications, and account updates.
To create and manage your user account.
To track your training progress and personalize your program experience within the web application.
To send marketing and promotional communications, including program updates, educational content, and special offers, with your consent. You may opt out at any time.
To provide AI-powered chatbot support on the Website through the Google Gemini API, which processes your chat messages to generate responses. Chat messages are not stored permanently.
To schedule and manage coaching sessions through Microsoft Bookings.
To analyze website performance, user behavior, and traffic patterns through Google Analytics to improve the Services.
To respond to your inquiries, comments, and support requests.
To comply with legal obligations and enforce our Terms of Service.
To detect, prevent, and address fraud, security issues, and technical problems.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We share your information only in the following circumstances:

Service Providers

We share personal information with trusted third-party service providers who assist us in operating the Website and delivering the Services. These providers are contractually obligated to use your information only for the purposes we specify:

Clerk — Account authentication and user identity management.
Stripe — Secure payment processing and transaction management.
Mailchimp — Email marketing, newsletters, and communication management.
Supabase — Application data storage, backend infrastructure, and database management.
Google Analytics — Website analytics, traffic analysis, and performance monitoring.
Google Gemini API — AI-powered chatbot functionality for customer support.
PocketBase — Consultation form submission storage and management.
YouTube — Embedded video content delivery for training program demonstrations.
Microsoft Bookings — Coaching session scheduling and calendar management.

Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Services. If you request deletion of your account, we will delete your personal information within a reasonable timeframe, except where we are required to retain certain data to comply with legal, tax, or accounting obligations.

Payment transaction records are retained in accordance with applicable tax and financial reporting requirements. Anonymized or aggregated data that cannot identify you may be retained indefinitely for analytical purposes.

6. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for all data transmitted between your browser and our servers.
Secure authentication through Clerk, with encrypted credential storage and session management.
PCI-DSS compliant payment processing through Stripe, ensuring your payment information is handled with the highest level of security.
Regular security assessments and updates to our systems and infrastructure.

While we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining the highest reasonable standard of data protection.

7. Your Rights and Choices

7.1 All Users

Regardless of your location, you have the following rights regarding your personal information:

Access — You may request a copy of the personal information we hold about you.
Correction — You may request that we correct any inaccurate or incomplete personal information.
Deletion — You may request that we delete your personal information, subject to certain legal exceptions.
Marketing Opt-Out — You may opt out of receiving marketing emails at any time by clicking the “Unsubscribe” link in any marketing email or by contacting us at Support@exerciseinnovation.net.
Data Export — You may request a portable copy of your data in a commonly used format.
Cookie Preferences — You may manage your cookie preferences through our cookie consent banner or your browser settings. See our Cookies Policy for details.

7.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know — You have the right to know what categories and specific pieces of personal information we have collected about you.
Right to Delete — You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Opt Out of Sale — We do not sell your personal information. If this practice ever changes, we will provide a clear opt-out mechanism.
Right to Non-Discrimination — We will not discriminate against you for exercising any of your privacy rights.

To exercise your California privacy rights, contact us at Support@exerciseinnovation.net. We will verify your identity before processing your request.

7.3 International Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar data protection laws, you have additional rights under the General Data Protection Regulation (GDPR):

Right to Access — You may request access to the personal data we process about you.
Right to Rectification — You may request correction of inaccurate personal data.
Right to Erasure — You may request deletion of your personal data under certain circumstances.
Right to Restrict Processing — You may request that we restrict the processing of your personal data.
Right to Data Portability — You may request a copy of your personal data in a structured, commonly used, machine-readable format.
Right to Object — You may object to the processing of your personal data for direct marketing or where processing is based on legitimate interests.

We process your personal data on the following legal bases: your consent, performance of a contract (such as delivering a purchased program), and our legitimate business interests (such as improving the Services and preventing fraud). To exercise your GDPR rights, contact us at Support@exerciseinnovation.net.

8. Children's Privacy

We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. Our Services are available to children under 13 only with the permission and supervision of a parent or legal guardian, as outlined in our Terms of Service.

If we become aware that we have collected personal information from a child under 13 without appropriate parental consent, we will take steps to delete that information as quickly as possible. If you believe your child has provided us with personal information without your consent, please contact us at Support@exerciseinnovation.net.

9. Third-Party Links

The Website may contain links to third-party websites, applications, or services that are not owned or controlled by EI SPORTS LLC. We are not responsible for the privacy practices, content, or security of any third-party sites. We encourage you to review the privacy policy of every website you visit.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activity and to enhance your experience on the Website. For complete details about the types of cookies we use, their purposes, and how you can manage your cookie preferences, please review our Cookies Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Website or Services after any changes constitutes your acceptance of the revised Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

EI SPORTS LLC

15985 Canal Road

Clinton Township, Michigan 48044

Email: Support@exerciseinnovation.net

Effective Date: June 4, 2026
EI SPORTS LLC · 15985 Canal Road, Clinton Township, Michigan 48044

EXERCISE INNOVATION

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