EXERCISE INNOVATION
Syncing training parameters and athletic logs...
Syncing training parameters and athletic logs...
Exercise Innovation provides coaches with a proven mental performance framework, a dedicated coaching portal, and evidence-based tools. Built by a former NBA trainer with 36 years of experience.
You already know the mental side of sport matters. You see it every day — the talented athlete who chokes under pressure, the one who never recovers mentally after an injury, the one whose confidence collapses after a bad game.
You know the problem. Now there is a system that gives you the tools to address it.
You are great at what you do. You build stronger, faster, more capable athletes. But when the pressure is on, physical training alone is not enough.
Most coaches recognize these patterns but do not have a structured system to address them. Sports psychologists work in silos, disconnected from the physical training phase. Mental coaching is sold separately, leaving the athlete to manage both alone.
Exercise Innovation closes that gap with one integrated system that trains both the body and the mind.
A Proven Mental Performance Framework
The Wheel of Success is a proprietary mental performance methodology created by Coach Dave Boyer over 36 years of working with professional athletes. It provides a structured, repeatable system for developing mental skills in athletes of any level. As a coach on the EI platform, you are trained in this framework and deliver it to your athletes using our tools and resources.
The Exercise Innovation platform includes a full coaching portal designed to help you manage your athletes efficiently:
You do not have to build a curriculum from scratch. Exercise Innovation provides:

You already train the body. Now add a structured mental performance track that complements your physical programming. Give your athletes the complete system they need.
You understand injury recovery better than anyone. But the mental side of comeback — fear, hesitation, loss of confidence — is where most athletes stall. Exercise Innovation gives you the framework to address it.
Differentiate your practice with evidence-based mental performance tools that no generic certification provides. Deliver real, measurable results beyond the weight room.
Your athletes are dealing with performance anxiety, identity pressure, and burnout. This platform gives you structured resources to support their mental development without needing a sports psychology degree.
If you already practice mental performance coaching, Exercise Innovation gives you a technology platform, a proven methodology, and a referral network that amplifies your impact.
Access the Exercise Innovation coach portal, the Wheel of Success framework, and our complete library of mental performance resources to enhance what you already do. Use our tools with your current athletes, on your terms.
Become a contracted coach on the Exercise Innovation platform. We refer athletes to you, provide the technology infrastructure, and handle the marketing. You focus on what you do best — coaching.
Coach Dave Boyer created the Wheel of Success from decades of working with professional athletes in the NBA and across the rehabilitation and sports performance sector. It is a structured, evidence-based mental performance framework that covers:
Understanding who the athlete is as the foundation for everything else
How athletes interpret pressure, failure, and competition
Separating objective reality from the stories athletes tell themselves
Taking personal responsibility for response, effort, and attitude
Challenging limiting beliefs and building new mental habits
This is not motivational content. It is a systematic process that produces measurable change in how athletes think, feel, and perform under pressure.


Coach Dave Boyer is an Athletic Trainer (ATC) and Certified Strength and Conditioning Specialist (CSCS) with 16 years of NBA experience and 36 years in the rehabilitation and sports performance sector. He has worked with the Tampa Bay Lightning, the Florida Panthers, and some of the most physically gifted athletes in professional sport.
Dave created the Wheel of Success because he saw the same gap you see: athletes who were physically ready but mentally stuck. His framework bridges that gap with a system that any qualified coach can learn, apply, and scale.
Every tool on the Exercise Innovation platform was designed by Dave. Every program was built from his methodology. When you partner with EI, you are not getting a generic certification. You are getting access to a system built from 36 years on the sidelines of professional sport.
The Exercise Innovation platform provides the framework, training, and resources you need to deliver mental performance coaching to your athletes. Coaches who join the EI network receive onboarding training on the Wheel of Success methodology. That said, a background in sports science, athletic training, strength and conditioning, or coaching is expected.
Coaches on the EI network are onboarded as 1099 independent contractors. Session rates are set collaboratively during the onboarding process. You are paid for the sessions you deliver.
Yes. If you choose the partnership model where you access our tools for your existing practice, you can use the coach portal, the mental performance curriculum, and the resources with your current athletes.
After applying, you will go through an alignment conversation with Coach Dave to ensure your coaching philosophy fits the Wheel of Success methodology. From there, you receive platform training, access to all coaching resources, and your first client assignments (if joining the EI network).
Partnership terms are discussed during the application process. Contact us to learn about current opportunities.
The mental performance framework is sport-agnostic. It applies to any competitive athlete in any sport. The physical training programs currently cover ACL recovery and soccer, with more sports coming.
Questions? Contact us at Support@exerciseinnovation.net
Your athletes trust you with their physical development. Now give them the mental tools that separate good athletes from great ones. Exercise Innovation gives you the framework, the technology, and the support to deliver mental performance coaching at the highest level.
Train the body. Train the mind. The only system that does both.